Let’s be honest, the first mannequins became popular in shop fronts in the early 1900s. How much has retail shop front dynamics truly evolved a century later with the same still life placed in the front of a shop to attract passers-by in? You pay a high rental to take advantage of that passing foot traffic, but are you really doing enough to capture the attention of every passer-by with your display? Is what was ok decades ago really enough in today’s competitive and technological landscape?
TV advertising is a costly exercise which places your brand in front of viewers while they are at home and NOT in shopping mode. Today’s consumers change the channel and are not moved to act by any of the multitude of adverts that are placed in front of them while they relax at home. If your product does happen to appeal to them, the effect of the advert has worn off and been forgotten the following day resulting in no direct return on the cost of your campaign. When a consumer enters into a mall they ARE in shopping mode. They’re paying attention to stores that grab their attention. They’re open to advertising and susceptible to on-point decision marketing prompts.. and more importantly, they’re right there to act upon the influence and purchase before the effects of the advertising has worn off.
We offer any form of content that best suits your business and product or service from fashion shoots of models and actresses wearing your range, infomercials describing how your product works, graphics and animation blowing your brand image and specials into the forefront of consumers attention and focus.